Compared to lab experiments, field experiments are characterized by all of the following, EXCEPT:
A)field experiments are more realistic.
B)field experiments are more controllable.
C)field experiments take longer to complete.
D)field experiments are more expensive to conduct.
E)field experiments can allow your competitors to learn about your initiatives (that are being field-tested).

Question

Quizplus · Accepted Answer

Field experiments are less controllable compared to lab experiments, as there are more variables to account for in a real-world setting. However, they are more realistic, take longer to complete, and can be more expensive due to the need for real-world resources. Another potential disadvantage is that competitors may learn about your initiatives being field-tested.

Compared to Lab Experiments, Field Experiments Are Characterized by All