Which of the following systems uses information about customers to gain insights into their needs, wants, and behaviors in order to serve them better?
A) Supply chain management (SCM)
B) Transaction information processing (TIP)
C) Enterprise resource management (ERP)
D) Customer relationship management (CRM)

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) systems are specifically designed to collect and analyze customer data, allowing companies to gain insights into their customers' needs, wants, and behaviors. This information can then be used to improve customer service, develop targeted marketing campaigns, and make more informed business decisions.

Which of the Following Systems Uses Information About Customers to Gain