If you were developing marketing strategies and, in your job, decided to create a database that tracked the progress of your marketing efforts, what kind of development would you be engaging in?
A) Outsourcing
B) Netsourcing
C) Selfsourcing
D) Insourcing

Question

Quizplus · Accepted Answer

Selfsourcing, also known as end-user development, involves users developing or customizing systems themselves, without direct involvement from IT professionals. In this scenario, creating a database to track marketing efforts would be an example of selfsourcing, as it involves developing a solution internally to meet specific needs.

If You Were Developing Marketing Strategies And, in Your Job