How did Apple overcome consumers' diminishing marginal utility for iPads?
A) Apple lowered the price of iPads so that previous buyers would purchase another unit.
B) Apple introduced new features to entice previous buyers to purchase new models.
C) Apple ignored the problem and focused solely on attracting new buyers.
D) Apple was unable to overcome the problem and has faced steadily declining sales.

Question

Quizplus · Accepted Answer

Apple introduced new features, such as improved displays and processing power, enhanced camera capabilities, and compatibility with the Apple Pencil, to entice previous buyers to upgrade to newer models. This strategy worked well for Apple as it continued to maintain a significant market share in the tablet industry despite increasing competition from other manufacturers.

How Did Apple Overcome Consumers' Diminishing Marginal Utility for IPads