The purpose of the desire section of a persuasive message is to _____________
A)introduce the main idea.
B)create interest in the main idea.
C)increase your audience's willingness to take action.
D)suggest the action your audience should take.

Question

Quizplus · Accepted Answer

The desire section aims to increase the audience's willingness to take action, which is the ultimate goal of a persuasive message. It should highlight the benefits or rewards that come from taking the recommended action. Option A introduces the main idea, and option B creates interest but does not necessarily push for action. Option D suggests the action but does not provide the motivation for the audience to take it.

The Purpose of the Desire Section of a Persuasive Message