An advantage of providing multiple financial services within one financial institution is that it
A) lowers information costs.
B) develops broader long-term relationships with customers.
C) both A and B of the above.
D) none of the above.

Question

Quizplus · Accepted Answer

Providing multiple financial services within one financial institution can lower information costs for customers as they do not have to spend time researching and comparing different institutions for different services. This also allows the financial institution to develop broader long-term relationships with customers by meeting multiple needs and increasing customer loyalty.

An Advantage of Providing Multiple Financial Services Within One Financial