Which of the following statements about the characteristics of the elements in the promotional mix is true?
A) The speed of feedback is delayed in sales promotion, advertising, and personal selling.
B) Message flexibility is greatest with advertising.
C) The message flow is two-way in public relations, sales promotions, and personal selling.
D) Important promotional ingredients tend to receive the most funding.
E) The sponsor is identified in public relations, advertising, and personal selling.

Question

Quizplus · Accepted Answer

The more funds allocated to each promotional ingredient and the more managerial emphasis placed on each technique,the more important that element is thought to be in the overall mix.

Which of the Following Statements About the Characteristics of the Elements