Which of the following is NOT a disadvantage a firm using mass communication might experience?
A) Inability to assess customer reactions to the promotion immediately
B) Clutter from competitors' messages
C) Distractions around the consumer at the time of receipt of the message
D) Inability to know exactly who is receiving the message
E) Great expense on a per person exposed basis

Question

Quizplus · Accepted Answer

Mass media reaches so many people that even though the initial investment is large,cost per person is small.

Which of the Following Is NOT a Disadvantage a Firm