Nabisco has linked seamlessly with its parts manufacturers and outsourced customer call centers to provide streamlined work processes and a high-quality customer experience.This seamless linking of Nabisco's strategic business units toward a common vision is an example of _____ integration.
A) relationship
B) social
C) functional
D) hierarchical
E) Material and service supplier

Question

Quizplus · Accepted Answer

Material and service supplier integration requires firms to link seamlessly to those outsiders that provide goods and services to them so that they can streamline work processes and thereby provide smooth,high-quality customer experiences.

Nabisco Has Linked Seamlessly with Its Parts Manufacturers and Outsourced