The Values and Lifestyles (VALS)typology uses a two-dimensional structure based on:
A) geographic variables and consumer perceptions.
B) consumer behavior and product characteristics.
C) primary motivation and resources.
D) self-orientation and product differentiation.
E) target marketing strategy and product positioning strategy.

Question

Quizplus · Accepted Answer

The VALS typology uses a two-dimensional structure based on primary motivation (inner-directed or outer-directed) and resources (innovative, achiever, experiencer, and survivor). It does not use geographic variables or consumer perceptions, self-orientation or product differentiation, or target marketing strategy and product positioning strategy.

The Values and Lifestyles (VALS)typology Uses a Two-Dimensional Structure Based