Home builders are using _____ segmentation to target people over 55 with homes that have wheelchair-friendly door widths,lever door handles,roll-out shelves,raised toilets,and direct 911 wiring.
A) demographic
B) psychographic
C) diffused
D) geographic
E) psychological

Question

Quizplus · Accepted Answer

Demographic segmentation is a way to define population groups by their statistical characteristics: sex, age, ethnicity, education, occupation, income, and other quantifiable factors.

Home Builders Are Using _____ Segmentation to Target People Over