Alan did not notice the ad for Goodwater riding equipment in Western Horseman because he was much more interested in an article on Argentinian cowboys on the page opposite the equipment ad.In terms of the communication process,the article on Argentinian cowboys served as _____ for the Goodwater ad.
A) noise
B) feedback
C) reinforcement
D) a source maze
E) a reception blocker

Question

Quizplus · Accepted Answer

The article on Argentinian cowboys served as "noise" in the communication process for the Goodwater ad because it distracted Alan's attention away from the ad, effectively interfering with the message the ad intended to communicate.

Alan Did Not Notice the Ad for Goodwater Riding Equipment