One of the problems with primary data is the high probability of information obsolescence.
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Q2: Advertising research uncovers the information needed to
Q8: There is no one best method for
Q9: The U.S.Census would be an effective source
Q10: Researchers run clutter tests by showing test
Q11: Primary research is the first step in
Q12: The projective technique of qualitative research would
Q12: Pretesting and posttesting are categories of advertising
Q14: Advertising strategy research occurs after the creative
Q16: Some of the methods used in posttesting
Q17: Qualitative research is most useful for testing
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