Art direction is the:
A) integration of the efforts of the copywriter and the artist.
B) execution of the step-by-step process outlined in the creative brief.
C) whole presentation, including all visual, verbal, and aural elements.
D) process of managing the visual presentation of the ad.
E) technique for transforming concepts into verbal and nonverbal ad components.

Question

Quizplus · Accepted Answer

In advertising, art shapes the message into a complete communication that appeals to the senses as well as the mind. Art direction refers to the act or process of managing the visual presentation of the commercial or ad.

Art Direction Is The