An ad for Shiny Toothpaste states,"Nine out of ten dentists recommend Shiny Toothpaste to their patients.Why don't you give it a try?" This ad would be more likely to appeal to _____ than to _____ thinkers.
A) functional; hierarchical
B) value-based; fact-based
C) transformational; transactional
D) transactional; transformational
E) fact-based; value-based
Correct Answer:
Verified
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