An ad for Toshiba office equipment illustrates the problems of corporate espionage with an ad that shows a copier just after it has stolen a women's pocketbook.The woman is screaming,and the copier is rolling away with the purse.The comparison of a purse snatcher to corporate espionage is an example of how _____ can be used in advertising.
A) selective perception
B) memory files
C) creativity
D) sarcasm
E) reinforcement

Question

Quizplus · Accepted Answer

The comparison of a copier stealing a woman's purse to corporate espionage is a creative approach to advertising Toshiba office equipment as a solution to prevent such unauthorized access to confidential information. This approach is intended to grab the viewer's attention and make a memorable impression.

An Ad for Toshiba Office Equipment Illustrates the Problems of Corporate