Which statement about writing radio copy is most likely true?
A) Radio scripts resemble three-column lists.
B) The copy used in radio scripts must never be intrusive.
C) A 30-second ad should contain between 60 and 70 words.
D) A 60-second ad should contain between 175 and 200 words.
E) Sound effects are considered outdated and unprofessional in radio ads.

Question

Quizplus · Accepted Answer

A 30-second radio ad is typically expected to contain between 60-70 words. This allows enough time for the message to be conveyed clearly without rushing, while also keeping the listener engaged. The other options are not accurate. Radio scripts can take many forms and do not necessarily resemble three-column lists; copy used in radio scripts can be intrusive if it grabs the listener's attention in a positive way; a 60-second ad should typically contain between 125-145 words; and sound effects can be an effective tool in radio ads if used properly.

Which Statement About Writing Radio Copy Is Most Likely True