In a print ad,the _____ is a bridge between the headline and the sales ideas presented in the text.
A) kicker line
B) trial close
C) reconnaissance
D) lead-in paragraph
E) presentation paragraph

Question

Quizplus · Accepted Answer

A lead-in paragraph is typically found in the body copy of a print advertisement and serves to introduce and transition into the main sales message. It helps provide context and connect the headline to the rest of the ad. It can be seen as a bridge between the attention-grabbing headline and the more informational text that follows.

In a Print Ad,the _____ Is a Bridge Between the Headline