The kind of picture to be used in an ad is often determined during the conceptualization process.

Question

Quizplus · Accepted Answer

The kind of picture to be used in an ad is usually decided during the conceptualization process, which involves identifying the target audience, key message, and visual style that will best convey the intended message. The selection of imagery will depend on these factors, and may involve stock photos, original photography, or illustrations, depending on the goals of the advertisement. Ultimately, the choice of image should be guided by the desired emotional response in the viewer, as well as by considerations of aesthetics, branding, and overall effectiveness.

The Kind of Picture to Be Used in an Ad