Research shows that readership increases considerably if an ad contains more than 50 words.
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Q3: A dummy is a rough,rapidly produced pencil
Q4: Another name for the poster-style format is
Q5: The headline for Gore-Tex® Fabrics reads,"Keeps you
Q6: All that appears on a typical radio
Q8: The Progressive Insurance commercials that feature the
Q9: The key to effective slice-of-life commercials is
Q10: The comprehensive layout,or comp,is a highly refined
Q11: Many experts believe that headlines with 10
Q12: An ad for Gore-Tex® Fabrics that rhymes
Q13: Slogans serve as brief,repeatable positioning statements.
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