The _____ is the number of clicks on an ad divided by the number of ad impressions.
A) PageRank
B) click rate
C) interstitial
D) cost per thousand (CPM)
E) ad conversation rate

Question

Quizplus · Accepted Answer

Click rate, also known as click-through rate (CTR), is the number of clicks on an ad divided by the number of times the ad was shown (impressions). It measures the effectiveness of an ad in generating clicks and attracting potential customers.

The _____ Is the Number of Clicks on an Ad