A(n)_____ gathers its information from a single group of respondents by continuously monitoring the advertising,promotion,and pricing they are exposed to and the things they buy.This creates a huge database of marketing efforts and resultant consumer behavior.
A) one-way mirror observation study
B) television meter investigation
C) laser scanner experiment
D) CLT interview
E) scanner-based research system

Question

Quizplus · Accepted Answer

This is the definition of scanner-based research.

A(n)_____ Gathers Its Information from a Single Group of Respondents