A company wanted to collect data on consumers' perceptions of its new brand.The marketing research director has recommended using a mail panel operated by Synovate.What can the company expect from a mail panel?
A) A very high response rate
B) The response rate will be low, as it is for all self-administered surveys
C) The participants are not usually compensated for their assistance, so it will be inexpensive
D) Data collection is more rapid than with telephone interviews
E) The panel of consumers will meet monthly to discuss products that were sent to them to try

Question

Quizplus · Accepted Answer

Mail panel members are recruited to be used as a sample several times,and response rates of 70 percent are not uncommon.

A Company Wanted to Collect Data on Consumers' Perceptions of Its