To be successful,most businesses focus on customer service.However,the cable industry has a history of poor customer service.Cable companies are facing competition for television customers who once had no choice but cable if they wanted to see more than local programs.In the face of this competition from direct broadcast satellites,cable companies are trying to use a _____ strategy to show that they have become customer oriented.
A) segmentation
B) product differentiation
C) targeting
D) repositioning
E) demarketing

Question

Quizplus · Accepted Answer

Repositioning is changing consumers' perception of a brand in relation to its competitors.

To Be Successful,most Businesses Focus on Customer Service