Mirage Resorts in Las Vegas Has a System That Allows

Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.This is an example of which trend contributing to CRM?

A) Time Savings
B) Personalization
C) Loyalty marketing
D) Technology
E) All of these