Piper Corporation makes aircrafts.It produces several different planes for three categories of customer: Professional,Personal,and Trainer.What type of targeting strategy is Piper using?
A) Demand positioning
B) Concentrated
C) Undifferentiated
D) Multisegment
E) Market differentiation

Question

Quizplus · Accepted Answer

Piper has chosen three specific markets to target,which is characteristic of a multisegment targeting strategy.

Piper Corporation Makes Aircrafts