All of the following are steps in the market segmenting process EXCEPT:
A) determining the objectives of the segmentation strategy
B) profiling and analyzing segments
C) designing, implementing, and maintaining appropriate marketing mixes
D) selecting a market or product category for study
E) choosing a basis or bases for segmenting the market

Question

Quizplus · Accepted Answer

The steps in segmenting a market are (1)select a market or product category for study; (2)choose a basis or bases for segmenting the market; (3)select segmentation descriptors; (4)profile and analyze segments; (5)select target markets; and (6)design,implement,and maintain appropriate marketing mixes.

All of the Following Are Steps in the Market Segmenting