To be useful,a segmentation scheme must produce segments that meet four basic criteria.The criteria are:
A) segmentability, targetability, reliability and validity, and homogeneity
B) tangibility, inseparability, nonperishability, and uniqueness
C) substantiality, identifiability and measurability, accessibility, and responsiveness
D) reliability, flexibility, tangibility, and unbiased
E) complexity, compatability, relative advantage, trialability, and observability

Question

Quizplus · Accepted Answer

Useful segments should be substantial,identifiable and measurable,accessible,and responsive to different marketing mixes.

To Be Useful,a Segmentation Scheme Must Produce Segments That Meet