Which of the following rate of adoption characteristics most likely frustrated Harmonix as a software company and pointed it in the direction of Guitar Hero?
A) relative advantage
B) compatibility
C) complexity
D) observability
E) trialability
Correct Answer:
Verified
Q1: Putting a guitar-shaped controller in the player's
Q2: How did Viacom's marketing managers respond to
Q3: To further exploit the growing popularity Guitar
Q4: During its introductory stage,Guitar Hero experienced none
Q6: The failure of Rock Band 3 signaled
Q7: By performing cover songs in Guitar Hero,Harmonix
Q8: Harmonix's move from software to videogames gave
Q9: Guitar Hero is the diffusion of an
Q10: The product lifestyle Guitar Hero would qualify
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