Market segments should meet the following criteria except
A)the organization has the capabilities and resources to serve the market's need
B)the segment can be reached through communication channels
C)relationships with customers in the segment will be profitable
D)the segment can be defined exclusively in socioeconomic terms

Question

Quizplus · Accepted Answer

The statement "the segment can be defined exclusively in socioeconomic terms" is incorrect. Market segments should be defined based on factors such as demographics, psychographics, behavior, and needs to effectively reach and communicate with the target audience. Socioeconomic terms alone may not provide adequate information for segmenting a market.

Market Segments Should Meet the Following Criteria Except