Kevin enjoys playing tennis and racquetball.He also has an interest in camping and hiking.These characteristics of Kevin are classified as
A)demographic data
B)geographic variables
C)socioeconomic data
D)psychographic variables

Question

Quizplus · Accepted Answer

Kevin's interests in playing tennis, racquetball, camping, and hiking are examples of psychographic variables, which are related to people's attitudes, values, activities, interests and lifestyles. These variables are used by marketers to identify and target specific consumer segments that share similar psychographic characteristics.

Kevin Enjoys Playing Tennis and Racquetball