In segmenting business markets based on behavior,the two most common variables used are dollar value of revenue generated and size of advertising and sponsorship budget.
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Q1: Recognizing market segmentation as a(n)_ means that
Q2: The task of breaking through an environment
Q4: In choosing appropriate media vehicles for a
Q5: In segmenting business markets,industry or category membership
Q6: Segmenting audiences to market experiential events is
Q7: Segmentation is a default strategy because it
Q8: Social networking sites are an attractive medium
Q9: Communication with audience segments can be more
Q10: A study by Pew Research found that
Q11: In evaluating a B2B buying decision,a company
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