Brand positioning is a strategy to hone in on one of the following except
A)an attribute
B)a brand mark
C)a benefit
D)a unique characteristic

Question

Quizplus · Accepted Answer

Brand positioning is a strategy used to differentiate a brand from its competitors by focusing on an attribute, benefit, or unique characteristic. A brand mark refers to the visual symbol or logo associated with a brand, but it is not a focus of brand positioning.

Brand Positioning Is a Strategy to Hone in on One