Brand awareness is an asset
A)developed from recognition and familiarity among consumers and sponsors
B)that is customer-driven and is determined by a customer's desire to have a relationship with a business
C)that reflects thoughts and perceptions people hold for a brand
D)that reflects the logo,color,and brand marks

Question

Quizplus · Accepted Answer

Brand awareness is developed from consumer recognition and familiarity with a brand, as well as endorsement from sponsors. This asset reflects the level of recognition and awareness that consumers and businesses have for the brand, which is an important factor for business success.

Brand Awareness Is an Asset