With the ________ approach for sponsorship activation,fans participate in sponsor-managed games or exhibits located at a sports facility.
A)a servicescape
B)branded space
C)interactive play
D)fantasy

Question

Quizplus · Accepted Answer

Interactive play involves fans participating in sponsor-managed games or exhibits located at a sports facility. Servicescape refers to the physical environment of a service. Branded space is a physical space that is specifically designed and branded to promote a sponsor. Fantasy is not related to this scenario.

With the ________ Approach for Sponsorship Activation,fans Participate in Sponsor-Managed