Which term refers to an area at a venue or event that bears a sponsor's name and is normally designed and maintained by the sponsor?
A)servicescape
B)branded space
C)interactive play
D)sportscape

Question

Quizplus · Accepted Answer

Branded spaces are areas that are designed and maintained by a sponsor and bear the sponsor's name. These spaces are often used for promotional purposes and are common at events such as sporting events and music festivals. Servicescape refers to the physical environment in which a service takes place, while sportscape refers specifically to the physical environment of a sports venue. Interactive play is a term used to describe games and activities that encourage participants to engage with one another and with the environment.

Which Term Refers to an Area at a Venue or Event