In terms of the timetable for implementing marketing tactics in an IMC campaign,a ________ schedule is characterized by periods of communication with a target audience and other periods with no communication activity.
A)continuous
B)flighting
C)pulsating
D)diverse

Question

Quizplus · Accepted Answer

A flighting schedule is characterized by periods of communication (or flights) with a target audience followed by periods of no communication activity. This approach is often used when there are limited resources or when the product or service has a seasonal or cyclical demand pattern. Continuous schedules involve consistent communication with the target audience over time, while pulsating schedules have regular bursts of communication interspersed with periods of lower activity. Diverse is not a relevant term in this context.

In Terms of the Timetable for Implementing Marketing Tactics in an IMC