In terms of timing communications with target audiences,the flighting schedule is ideal for a football team that wants to keep contact with fans all year with extra communications just before the season and during the season.

Question

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A flighting schedule involves periods of intense advertising followed by periods of no advertising, which is not ideal for maintaining year-round contact. A pulsing schedule would be more suitable for maintaining consistent communication with increased activity during peak times.

In Terms of Timing Communications with Target Audiences,the Flighting Schedule