In setting communications budgets,both the affordability method and return on investment method see marketing budgets as an expense item to be managed.

Name: In setting communications budgets,both the affordability method and return on investment method see marketing budgets as an expense item to be managed.
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The affordability method views marketing budgets as an expense to be minimized, while the return on investment method sees them as an investment to be optimized for maximum returns.

In Setting Communications Budgets,both the Affordability Method and Return on Investment