The Marriott Mobile survey has which of the following characteristics of ethnographic research?
A) participant observers
B) observers can monitor the electronic devices being used
C) behavioral targeting
D) mystery observers
E) human behavior in its natural context

Question

Quizplus · Accepted Answer

In ethnographic research,the behavior is observed in its natural context-m-commerce at the mobile site,which is the natural context here.The electronic devices are the handsets (compare the iPhone research described in the chapter).

The Marriott Mobile Survey Has Which of the Following Characteristics