After analyzing its own resources and unique abilities,a company is now trying to determine what group of customers it can satisfy with a good or service.It is in the process of choosing a
A) production strategy.
B) target market.
C) sales plan.
D) geographical region.
E) product line.

Question

Quizplus · Accepted Answer

A target market is a more specific group of consumers on whose needs and wants a company focuses its marketing efforts.

After Analyzing Its Own Resources and Unique Abilities,a Company Is