To implement the marketing concept,a company must do all of the following except.
A) have good information about what consumers want.
B) adopt a consumer orientation.
C) coordinate its efforts throughout the entire organization.
D) adopt a sales orientation.
E) achieve its own goals.

Question

Quizplus · Accepted Answer

To implement the marketing concept,a firm must have good information about what consumers want;adopt a consumer orientation;coordinate its efforts throughout the organization;and achieve its own objectives at the same time.

To Implement the Marketing Concept,a Company Must Do All of the Following