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When an Airline Company Reacts to a Plane Crash with Press

Question 93

Multiple Choice

When an airline company reacts to a plane crash with press conferences,news releases,and having company employees work with the families of survivors and victims of the crash,the company is focusing on which of the following elements?


A) Sales promotion
B) Publicity
C) Personal selling
D) Advertising
E) Distribution

Correct Answer:

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