When Coca-Cola reintroduced the Coke Zero can in 2007 with a new black label for the U.S.market so that it would no longer be confused with Diet Coke or other diet colas,it was attempting:
A) one-to-one marketing.
B) geodemographic segmentation.
C) product differentiation.
D) repositioning.
E) All of the above

Question

Quizplus · Accepted Answer

Product differentiation is a positioning strategy that companies use to distinguish their products from those of competitors.

When Coca-Cola Reintroduced the Coke Zero Can in 2007 with a New