What is not an essential difference between digital and traditional media?
A)They make customer communications richer,faster,and interactive.
B)They help companies reach new target markets more easily and quickly.
C)They help marketers utilize new resources in seeking out and communication with customers.
D)They help companies reach target markets more affordably.
E)Digital media require a completely different marketing mix. While there are some noticeable differences between digital and traditional media,the basic marketing mix remains the same.

Question

Quizplus · Accepted Answer

The statement "While there are some noticeable differences between digital and traditional media, the basic marketing mix remains the same" implies that there is not an essential difference between the two in terms of the marketing mix, which includes product, price, place, and promotion. The other answer choices describe differences between digital and traditional media.

What Is Not an Essential Difference Between Digital and Traditional