A Likert scale with an odd number of scale points between "Strongly Agree" and "Strongly Disagree":
A)cannot have equal scale distances.
B)cannot have a neutral middle point.
C)must have a verbal label on each scale point.
D)is often used in marketing surveys.

Question

Quizplus · Accepted Answer

A Likert scale with an odd number of points often includes a neutral middle point and is commonly used in marketing surveys to gauge consumer attitudes.

A Likert Scale with an Odd Number of Scale Points