The _____ heuristic involves judging the probability of an event on the basis of how easily the event can be recalled from memory.
A)availability
B)representativeness
C)confirmation
D)frequency

Question

Quizplus · Accepted Answer

The availability heuristic involves judging the probability of an event based on how easily it can be recalled from memory. This can lead to biases in decision making, as events that are more salient or vivid may be overestimated in likelihood. The representativeness heuristic involves judging the probability of an event based on how typical or representative it seems of a category or group, while the confirmation heuristic involves seeking out information that confirms preexisting beliefs or hypotheses. The frequency heuristic is not a widely recognized decision-making heuristic.

The _____ Heuristic Involves Judging the Probability of an Event