The process by which the adoption of 3-D high-definition televisions spreads is an example of:
A) test market
B) diffusion
C) product dissemination
D) innovative dispersal
E) marketing communication

Name: The process by which the adoption of 3-D high-definition televisions spreads is an example of: A) test market B) diffusion C) product dissemination D) innovative dispersal E) marketing communication
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Question

Quizplus · Accepted Answer

Diffusion is the process by which the adoption of an innovation spreads.

The Process by Which the Adoption of 3-D High-Definition Televisions