Which of the following stages of the new-product development process is the first filter in the new-product development process and serves to eliminate new-product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason?
A) applied diffusion
B) introductory diffusion
C) business analysis
D) test marketing
E) idea screening

Question

Quizplus · Accepted Answer

Most new-product ideas are rejected at this stage,called the idea screening stage.

Which of the Following Stages of the New-Product Development Process