A manufacturer of office furnishings is finding it difficult to compete with cheaper imported merchandise.Which of the following is a potential source of new-product ideas that would allow it to compete more effectively?
A) current retailers who carry the manufacturer's equipment
B) its foreign competitors
C) the company's employees
D) customers who have requested its catalogs
E) all of these

Question

Quizplus · Accepted Answer

Customers,employees,distributors,and competitors are interacting with the marketplace and may have ideas for goods to serve customer needs.

A Manufacturer of Office Furnishings Is Finding It Difficult to Compete